About
UX/UI and Product Designer since 2015.
I hold a degree in Social Communication and a postgraduate certificate in User Experience Design. I have led multidisciplinary teams in software development companies, contributed to start-ups, and driven design innovation across various sectors.
I thrive in collaborative, fast-paced, and diverse environments, tackling complex challenges in digital products and design systems. I lead teams where design plays a key role in improving lives through creativity, empathy, and a clear understanding of user needs.
Work
Hamburg, Hamburg, Germany
→
Summary
Led end-to-end UX/UI and product design initiatives for digital products, collaborating with cross-functional teams to achieve significant business growth and user satisfaction.
Highlights
Collaborated with cross-functional teams to launch digital products that strengthened Reneo’s market positioning and attracted new investor interest.
Led UX research and a full redesign of the flagship internal system, improving navigation efficiency and overall usability by 35%.
Designed the end-to-end interfaces for Reneo’s sustainable renovation platform "Develop-to-Green", supporting the company in securing €500M from Peakside Capital within a broader €600M investor platform (Eurazeo, Foundamental, Lakestar, Goldman Sachs, Goldbeck, Bauwens).
I delivered user flows, prototypes, and design system components to align three different projects within the same company, accelerating product development across the organization.
Directly contributed to the mission of Condo Group, Living's, and Reneo to expand the market with high-quality, energy-efficient, and sustainable homes throughout Germany through user-centered product design.
San Francisco Bay Area, CA, US
→
Summary
Collaborated with early-stage and growth startups to launch innovative products, supporting founders from concept to iteration through a full end-to-end design process.
Highlights
Partnered with multiple startups to lead end-to-end product launches, managing the design lifecycle from ideation through iteration and final delivery.
Delivered UX/UI, visual design, branding, and web design for companies based in New York and San Francisco across sectors such as healthtech, mortgage, insurance, and digital marketing serving both B2B and B2C models.
Worked closely with engineering, product, and marketing teams to craft high-quality, user-centric solutions that balanced usability with business strategy.
Ensured product alignment with business goals and user needs, contributing to higher conversion, stronger brand positioning, and more effective product experiences.
Sao Paulo, Sao Paulo, Brazil
→
Summary
Spearheaded design culture and product innovation, leading the establishment of a new UX Design department and driving significant improvements in brand recognition and project delivery.
Highlights
Founded and successfully established the UX Design department within the company, building foundational processes and standards for design excellence.
Led the complete redesign of the brand and visual identity, achieving a 30% increase in brand recognition.
Facilitated Design Sprints with key clients, driving the development of innovative digital products and boosting project delivery speed by 15%.
Developed comprehensive UX strategies and designed interfaces for digital products, leveraging Design Sprints to accelerate development cycles and improve user experience.
Oversaw all design decisions and managed company visual guidelines, ensuring consistent application and adherence to high-quality standards across all projects.
Education
Languages
English
Fluent
Spanish
Conversational
Portuguese
Native
German
Conversational
Skills
Design & UX/UI
UX/UI Design, Product Design, User Experience (UX), User Interface (UI), Information Architecture, Interaction Design, Visual Design, Design Systems, Brand Identity, Wireframing, Prototyping, Sketching, User Flows, Site Maps, Personas, Journey Maps.
Methodologies & Processes
Design Thinking, User-Centered Design (UCD), Agile Methodologies, Design Sprints, Product Development Lifecycle, Data-Driven Design, Design Critiques, Product Testing.
Research & Analysis
User Research, Usability Testing, A/B Testing, Competitive Analysis, Data Analysis, Needs Assessment.
Collaboration & Leadership
Cross-functional Collaboration, Team Leadership, Project Management, Stakeholder Management, Mentorship, Communication, Strategic Planning.